Mercedes-Benz Pride Campaign

Damian Bao Casting is currently working on the Mercedes-Benz LGBTQ 2020 Campaign for Pride Month. The video, which will be directed by Jason Evans, will feature a loyal Mercedes-Benz driver who is part of the LGBTQ community. Jason and Damian also worked on last year's viral pride campaign, which was narrated by trans model Leyna Bloom and featured a diverse spectrum of the LGBTQ community in NYC. You can view it here.
We are specifically looking for a current Mercedes-Benz driver (own or lease), who is age 30+ and a member of the LGBTQI community with a history with the brand. The campaign will launch during Pride Month. It will be a video featuring talent’s personal images and videos where they will talk about their relationship with Mercedes-Benz and their life story. This campaign will not require talent to be on set as we will be remotely collecting videos, images, and audio from talent. If selected to be featured in the campaign, the talent will receive $8,000 for the use of their name, voice, and images and their time.
Potential candidates can submit their info and images to be considered for the opportunity in the link below. If anyone is having problems with the form, they can also email us their info at [email protected].
Submission Form:

More details below!

Project: Mercedes-Benz LGBTQ 2020 Campaign (Testimonial)

Director: Jason Evans

Casting Director: Damian Bao

Talent Rate: $8,000 all-in

Usage: 1 year from date of first use, world wide.

Media: Video: All digital and social platforms (no broadcast), including but not limited to OTT; display; Search (paid and organic). Photo/Stills: digital and social, including but not limited to OTT; display; Search (paid and organic).

Rights: To advertise talent’s image, likeness, and voice. To use talent’s personal audio, images, and videos and to talent’s story. 

Exclusivity: Automobile Field for 1 year

Union Status for Actors: Non-Union

Talent Must Check All of the Below:

  • Must be someone age 30+ who identifies as LGBTQI.

  • Must reside in the 48 contiguous United States.

  • Must currently drive a Mercedes-Benz automobile. Talent can own or lease.

  • Must have a history with Mercedes-Benz for at least 2 years, such as owning or leasing, inheriting a used Mercedes-Benz, having a parent or grandparent with a Mercedes-Benz, etc. 

  • Must be comfortable with giving Mercedes-Benz the rights to show talent’s personal and family images and videos to tell the story.

Contributing Organizations